Buyer Enablement is a concept that has gained momentum in the past couple of years. It helps us develop strategies to deal with modern complex buying processes.
Buying committees are expanding and customers have more information than ever; but often they don't know how to get buying decisions through the approval process. If we can adapt our sales approach to helping the customer solve these challenges we will be much more effective.
Kevin Dixon is the founder and CEO of Boxxstep, a B2B sales buyer relationship management platform, and is a buyer enablement expert.
Please check out Boxxstep here
