The practice leader's role in growth

Sarah Dobek from Inovautus Consulting, a leader at the crossroads of strategy and service delivery, discusses the pivotal role of practice leaders in driving firm growth. She emphasizes the necessity of aligning services with firm strategy through effective market analysis and client engagement. Sarah also highlights the dual responsibilities these leaders face, balancing current operations with new client acquisition. The conversation showcases the evolution of leadership in accounting, stressing the importance of communication and strategic planning in responding to market demands.