Living The Red Life Keith Duke & Mike Patrick on Accidental Innovation
SUMMARY
Keith Duke and Mike Patrick, co-founders of Vital Coat. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country.
Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners.
CHAPTERS
02:03 – Creating a Game-Changing DIY Product
04:24 – From Best Friends to Business Partners
06:11 – The Accidental Breakthrough That Changed Everything
08:02 – Breaking Into Big Box Stores
10:03 – Dealing with Doubt and Daily Challenges
12:05 – Building an All-American, In-House Brand
14:05 – Where to Find Their Life-Changing Products
Connect with Keith & Mike:
Website: www.vitalcoat.com
Facebook: Vitalcoat
Instagram: Vitalcoat
Connect with Rudy Mawer: