How to create a meaningful product launch with a focus group of 1000 target customers, with Saalt’s Cherie Hoeger

Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.

Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. Now in their third year in business, Saalt has donated over 12,000 cups in over twenty-two countries to create a wave of informed cup users who then act as mentors for other donation recipients.

In this episode you’ll hear how Cherie and her husband got started 

• How they got their impactful start by launching the brand to their focus group of 1000 people 
• The way they’re driving growth through impact and education 
• And why Cherie urges everyone to consider becoming a B Corp business 

LINKS WE MENTION

Saalt’s Website 

Saalt’s Instagram 

Female Startup Club's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

National Coaching: Strategic Coach

Community: Entrepreneurs Organization

Join Female Startup Club’s Private Facebook Group

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