Deliberate Freelancer

#166: Smart Advice from the Content Byte Summit

Sep 21, 2023

Learn about the discussions around artificial intelligence and how writers can stand out. Discover tips on running a freelance business and escaping the low-paying cycle. Explore strategies for finding new clients and building relationships. Find out the value of the Content Byte Summit and offering a luxury good in your business. Dive into the captivating book 'What the Dead Know' about New York City death investigators.

32:40

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Quick takeaways

AI is not replacing writers, but it can be a tool to enhance their work by brainstorming and synthesizing ideas, so freelancers should stay informed about AI and discuss its potential with clients.

Freelancers should recognize and sell their expertise separately from project execution by offering additional services like brainstorming sessions and project road mapping, ensuring a distinctive offering that AI cannot replicate.

Deep dives

Confidence as a Skill

Confidence is not a personality trait, but a skill that can be developed. Building confidence requires taking big actions in your business that scare you, such as charging higher rates. Stepping out of your comfort zone and embracing discomfort is essential for growth.

Introduction

4min

AI and the Limitations of Authentic Writing

11min

Maintaining Relationships, LOI Strategy, and a Teaser for Finding Work

2min

Strategies for Finding Agencies to Work With

9min

The Value of the Content Byte Summit and Offering a Luxury Good

2min

Exploring the World of Death Investigation and Personal Experiences in 'What the Dead Know'

3min

On today’s show I provide a recap of The Content Byte Summit, which was held in Sydney, Australia, September 15-16. I attended virtually and was super impressed with the content, particularly all the discussion around artificial intelligence. There was also a lot of great tactical advice about running your freelance business, so even if you’re not a writer, I think you can learn from some of the advice I’m sharing today.

Here’s what I share with you in this episode:

A panel about humans versus AI discussed how a writer can stand out nowadays.
Where AI fails and isn’t helpful.
AI is a word predictor, so that means it has no original thought, no anecdotes, no creativity, no vulnerability. Those are areas you should include in your content.
Why Ed Gandia no longer uses the word “strategy.”
How to stop giving away your strategy and advice to clients for free.
Tips from a panel on how to escape the low-paying cycle and make more money.
Why accountability partners and mastermind groups can be good for you.
What types of letters of introduction (LOIs) to send out.
Tips from a session on how to find new clients.
A recap of Jennifer Goforth Gregory’s keynote presentation: “The Secret to My $15,000 Months and How I Consistently Hit Income Targets.”
Important questions Jennifer encourages us to ask as we build our business.