In this episode of The Quest for Success Podcast, we sit down with Palak Shah, CEO of Ekaya Banaras, to trace her journey from the cultural heart of Varanasi to the forefront of India’s luxury-fashion scene.

Palak explains how she re-imagined the classic Banarasi sari - elevating it from a cultural staple to a contemporary, versatile fashion statement. She speaks candidly about the early challenges of entrepreneurship, the self-confidence it demands, and the power of storytelling at the heart of her brand.

Beyond design, Palak is on a mission to empower artisans, preserve Indian textiles, and embed sustainability into every collection - all while redefining success for modern women in business.

Key Takeaways
• Success is about impact, not just accolades.
• A sari can be powerful, modern, and personal.
• Tradition and innovation can coexist in harmony.
• Self-confidence is built through lived experience.
• Storytelling and emotion drive loyalty in luxury.
• Empowering artisans uplifts entire communities.
• Collaboration fuels growth and creativity.
• Sustainability is essential to fashion’s future.
• Finding your own voice is the ultimate edge.
• Fashion can be a platform for cultural change.

Connect with Palak Shah
• LinkedIn: https://www.linkedin.com/in/palakshahekaya
• Instagram (Personal): https://www.instagram.com/palakshah
• Instagram (Brand): https://www.instagram.com/ekayabanaras

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Redefining Tradition: Palak Shah on Fashion, Identity, and Impact