213 - How Data-Driven Decisions Fuel Confident Leadership with Tom Dillon

Tom Dillon, founder of Frak Finance, joins Craig Andrews to break down how smart financial leadership unlocks business growth. As a fractional CFO, Tom helps companies escape the trap of gut-based decisions and start leading with data. He exposes the cost of common blind spots—like selling at a loss, underestimating hiring costs, or ignoring traction metrics.

Tom shows how predictable revenue isn’t a myth—it’s a method. From analyzing ROI on marketing channels to knowing when to hire ahead of growth, he explains how leaders can build confidence through numbers. He also tackles the tension between branding and financial metrics, arguing that long-term value often looks unpredictable in a spreadsheet but is crucial to sustained success.

Leadership, Tom says, is about accountability—not just managing costs but owning outcomes. His insights push leaders to stop hiding from the financials and start using them as tools to scale.

Want to learn more about Tom Dillon's work? Check out their website at https://www.frakfinance.com.

Connect with Tom Dillon on LinkedIn at https://www.linkedin.com/in/tom-dillon-cfa/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.