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The Hustle Daily Show
Soho House brings exclusivity to the masses
Sep 12, 2023
Sam Parr, entrepreneur and guest on the podcast, discusses the expansion plans of Soho House, a global chain of exclusive members-only clubs. Other topics covered include the controversial coffee cup test in hiring and Gatorade's upcoming product launch. The podcast also explores the rise and expansion of Soho House, as well as the growing trend of luxury spaces as remote offices.
12:07
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Quick takeaways
- Soho House, a chain of exclusive members-only clubs, is expanding its presence with 20 new locations, catering to professionals seeking upscale environments for networking and socializing.
- The rise of luxury clubs, offering a mix of mystique and exclusivity, has impacted co-working spaces as professionals find them more attractive options for remote work and business activities.
Deep dives
Expansion Plans of Soho House
Soho House, a chain of exclusive members-only clubs, is set to expand its presence with 20 new locations over the next two years. The concept began in 1995 as a gathering spot for local creatives in London and has now become a symbol of status and prestige. With expensive memberships and luxurious amenities like gyms, spas, and restaurants, Soho House attracts an affluent clientele. The company has also ventured into other businesses, including a furniture brand, Italian restaurants, luxury hotels, and even skincare products. The success of Soho House is reflected in its soaring stock prices and aggressive growth plans.
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