Creating a Vibe: The Impact of Atmosphere on Taprooms

Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whether beer or other beverages. They must also offer a high level of engagement from their staff. Lastly, and no less importantly, is the creation of a memorable atmosphere.

A brewery's atmosphere encompasses the overall feeling, ambiance, and vibe that guests experience when they visit. This can include everything from the decor, level of music, and temperature, to how well a taproom's theme aligns with the brand identity.

In this conversation, we will be joined by a panel of Craft Beer Professionals to learn how the non-beer aspects of their taproom contribute to a guest's experience.

This conversation features:

• Clay Hysell (Patch Brewing Co.)
• Dawn Kirchner (Full Circle Brewgarden)
• Justin Matthews (Eridanus Brewing)

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at https://www.eventbrite.com/e/cbp-connects-san-diego-presented-by-arryved-pos-december-10-12-2024-tickets-924272181977?aff=oddtdtcreator