The Vergecast Inside the AI memory machine
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Jul 14, 2024 
Dan Siroker, CEO of Limitless and former founder of Optimizely, dives into the fascinating world of AI-powered memory aids. He discusses the challenges of building effective memory tools and the potential future landscapes where forgetting could become obsolete. The conversation touches on how these technologies can transform our relationships—like remembering birthdays—and the ethical implications of outsourcing our memories to AI. Siroker also reflects on the societal shifts as we grow more dependent on these innovative solutions.
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Dan's Inspiration
- Dan Siroker, after selling Optimizely, sought ways to enhance human capabilities with technology.
- Inspired by hearing aids, he focused on memory augmentation.
Flawed Memory
- Human memory is inherently flawed; we forget, misremember, and selectively recall information.
- Siroker believes technology can address these limitations and enhance memory.
Rewind's Beginnings
- Limitless began as "Rewind," a Mac app capturing audio and screenshots.
- This aimed to provide a comprehensive record of computer activity.