MedTech 101 From Medical Innovations to Market Success with CEO & Author Elizabeth Chabe | Episode 49
Having a great product is one thing, but when no one knows about it, it affects the probability of market success. High Touch Group is a privately held consultancy that helps science and engineering clients market existing products and services, showcase their value, develop and launch new products, engage with investors, generate leads and drive revenue.
Timestamp:
00:00 Intro
03:19 Elizabeth Chabe’s Background
06:05 Characteristics of starting a product
07:15 Venture Capital Work
12:50 What is High Touch Group
16:20 Duration of Contracts with Companies
19:10 Business Model
22:00 Market Success Needs for MedTech Businesses
28:00 Criteria MedTech companies should aim for
33:35 Biggest hurdles for innovators reaching market success
38:00 Future Thoughts
44:15 Contact Details
Website: https://hightouchgroup.com
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