BiggerPockets Real Estate Podcast How to Find Profitable Rentals in 2025 (Lazy + Expert Methods)
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Aug 13, 2025 In this discussion, Henry Washington, a seasoned real estate investor, shares invaluable strategies for uncovering profitable off-market rental properties. He introduces a 'lazy' method for beginners to secure great deals without endless scrolling. The conversation also touches on raising rents while keeping good tenants happy, and the essential calculations for evaluating whether to sell or reinvest in a property. Washington further dives into how to wisely invest $400,000 for consistent passive income, offering actionable insights for aspiring real estate moguls.
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Targeted Direct Mail Beats Listings
- Use targeted direct mail to find small multifamily off-market deals, focusing on owner lists from PropStream/ListSource/DealMachine.
- Filter for senior owners with 80%+ equity and 10+ years ownership to increase chances of seller financing and motivated sellers.
Personal Letters And Frequent Touches
- Personalize outreach letters and invite owners to share their landlord experience rather than just asking to buy their property.
- Send multiple touches (every 2–3 weeks) for 3–4 months and budget $0.50–$0.75 per piece to generate responses.
Raise Rents Humanely With A Plan
- Meet inherited tenants in person, show comps and mortgage costs, and ask what rent they think is fair to co-create a solution.
- Use tiered, gradual rent increases over months to reach market rates while avoiding eviction and turnover costs.