A great storyteller knows how to craft a story and use it to their advantage. With your team, your investors, your customers, and your partners, the right stories can be incredibly powerful.

Stephanie Paul’s talents take many forms — as an actress who has worked in 10 international TV and Film markets, as an improv, stand up and sketch comedian, a director, producer, writer, public speaker, and most recently the author of Unlock the MAGIC of Story. She began acting at the age of 10 and has spent her life engaging others in powerful stories.

She has learned that the most powerful story you will ever tell is the one you tell yourself. Some stories empower us, and some make us feel limited, but all of the stories can either motivate or paralyze us. Actors use these stories to harness the brain chemicals that make for good entertainment, and we can hack our own biology — for better or worse — with storytelling.

Your brain will complete an unfinished story, even without the facts to support it. Stephanie explains how our brain jumps to conclusions and that affects our narrative and our behavior in ways that aren’t actually consistent with our values or beliefs. The way you show up and how you tell your stories to others can be incredibly effective on others.

Bottom line, if you’re not having fun, then neither is your audience. Passion shines through more than any other measure of preparation. At the end of the day, the buy-in is biological and the story influences the decision-making. The stories you tell have the power to make or break your business, your customers, your investments, and your life.

Interview Links:

Stephanie Paul

Unlock the MAGIC of Story

Resources:

20,000 Scaleups

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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