Coach JC Deen discusses the underrated mental game when dieting.Show Notes:1. Andy's marvellous introduction of JC. [0'00 ]DIET HABIT RELATED STUFF ↓2. How do you manage to write in such a way that the reader feels like you are in their head? [3'20]3. The need to consider the mental game of dieting. [5'00]4. The story of how JC got into the industry. [8'30]5. The Christmas bodybuilding show bet between friends [10'00]6. "Alan Aragon changed my life one Saturday." [13'45]7. "The media just writes for eyeballs." [16'00]8. The first time JC hired a coach. [19'30]9. "That was the lightbulb moment - realizing that this is just math. I was no longer trying to figure out what the best diet was, no longer looking for the shortcuts." [22:45]10. An introduction to the 6 perils facing dieters. [27'30]11. On setting realistic goals when you're starting out. [32'00]12. "If you believe that nothing works for you then it probably won't." [34'30]13. Quit searching for shortcuts. [40'00]14. "A lot of times, more information is not going to make you better." [43'30]BUSINESS/COACHING RELATED STUFF ↓15. "I decided to head off to live in Northern Thailand." [52'00]16. How did the travel impact your physique? [55'00]17. "You can make anything work if you're prepared to be versatile." [56'30]18. How has travel impacted your business? [58'40]19. "I'm weary of anybody that has a simple answer for something that should require a lot more information." [67'40]20. Do you have any advice for people trying to get into this industry? [73'00]21. Wrap up [77'00]For links to the resources discussed, check out the show notes here: http://rippedbody.com/podcast-jc-deen/