From YC to Viral: Prady's Wild AI Video Bet & the Future of Video Editing

What if you could edit your face and voice like a Google Doc?

That’s exactly what Prady Modukuru is building at Sync—an AI company making video editing fully editable in post-production. No more re-recording. Just fix it like text.

In this high-velocity episode of Lobster Talks, we go deep on Sync’s origin story, how Prady and his team ship insanely fast, and why their AI-powered content tools are poised to redefine modern storytelling. It's a masterclass in product, research, and distribution.

🔑 You’ll learn:

Why the future of video is editable—not generative

How Sync’s AI makes lip-sync edits invisible

The secret to shipping faster than anyone else in YC

What most AI startups get wrong about growth

How content became Sync’s unfair advantage

The risks—and responsibilities—of powerful AI models

📌 Watch now and subscribe for more smart, fast, founder-first interviews.

Chapters

00:00 Introduction to Lobster Talks

00:05 Meet Prade Moku and Sync

00:48 How Sync Revolutionizes Video Editing

02:49 The Journey and Growth of Sync

06:44 The Importance of Speed and Culture

12:44 Content Strategy and Its Impact

23:23 AI Modified vs. AI Generated Videos

25:43 Future of Video Editing

25:57 Challenges in Human Editing

27:55 AI in Video Production

28:18 Common Mistakes in AI Video Companies

30:58 Organic vs Paid Content

32:00 Content Creation and Distribution

38:10 Future of Small Content Teams

41:56 Risks and Ethical Concerns

49:21 Exciting Developments at Sync

50:34 Conclusion and Farewell

🎧 Listen on the go:

Spotify: https://spoti.fi/4m2K7ah

Apple: https://apple.co/4cZ8RMm

My other YouTube Channel: https://www.youtube.com/@GJarrosson