AI for Founders with Ryan Estes Dayo: Get paid to log off with Corey Scholibo
Apr 29, 2025
40:56
Guest: Corey Scholibo, Co-founder of Dayo.co
Host: Ryan Estes
Topic: Building a marketplace that pays users to use less social media
🧠 Key Takeaways
- Dayo’s Mission: Reduce screen time by rewarding users with daily credits redeemable for products.
- Unique Model: Incentivizes non-action—logging off instead of engaging.
- Mental Health First: Designed around APA guidance and Surgeon General warnings.
- Reward System: $5/day earned by staying under 30 minutes on selected apps.
- Brand Marketplace: Features top-tier DTC brands (e.g., JBL, Patagonia) and Portland-based businesses.
- Revenue Model: Affiliate margins on redemptions, future plans for Dayo debit card and credit system.
- Traction: 5,000+ users, top 10 on Product Hunt, fully organic launch.
📊 Frameworks Discussed
The Dayo Flow
- Segment User: Why do they want to reduce screen time?
- Track Behavior: Apple API monitors usage of selected apps.
- Behavioral Nudge: Screen pops up after 30 minutes with a reminder.
- Marketplace Redemption: Redeem earned credits for discounted products.
- Behavioral Science: Inspired by studies on reward incentives.
Capitalism for Good Framework
- Tool ≠ Outcome: AI and social media can be constructive or destructive based on intention.
- Restorative vs. Extractive: Dayo offers a restorative economic model.
- Reasonable Tech: Encourages boundaries, not abstinence.
🔗 Resources & Mentions
- Download Dayo App
- Corey on LinkedIn
- Corey on Instagram
- APA Social Media Study
- Sweatcoin
- BlueSky Social
- Book Mentioned: Stolen Focus by Johann Hari
🎯 SEO Tags
Dayo app, social media detox, screen time tracking, reward-based app, attention economy, Corey Scholibo, startup founder podcast, AI and social media, mental health tech, Product Hunt fintech
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