Go-to-network is the new go-to-market with David Connors, CEO of The Swarm

What if your next deal is already hiding in your network?
In this episode, we sit down with David Connors, co-founder and CEO of The Swarm, the AI-powered relationship graph redefining outbound sales. From topping Product Hunt to integrating with platforms like Clay, HubSpot, and Gmail, David shares how to drive revenue through warm intros and network orchestration—no cold emails required.

🔑 Key Takeaways

• Go-to-Network > Go-to-Market: Cold outbound is saturated. Trust-based referrals are the future.
• The Great Ignore: Buyers are overwhelmed. AI tools must prioritize warm, authentic outreach.
• AI Assistants: Tools like Claude, Perplexity, Replit, and Lovable power fast ideation and prototyping.
• Public + Private Data: The Swarm maps your entire network—then enhances it with consented private data.
• Massively Improved Metrics: Higher meeting conversion, win rates, and retention from warm intros.

🧠 Frameworks Discussed

1. Go-to-Network Motion

• Map all company networks: team, investors, advisors, customers
• Score each connection: weak, familiar, strong
• Use intros and multithreading to support deal flow
• Shift from chance to strategic orchestration

2. Relationship Funnel

• Top of Funnel: AI tools filter and qualify at scale
• Bottom of Funnel: Humans build trust, close deals
• Next Wave: AI assistants will nudge you to engage and grow your network

📚 Resources & Tools Mentioned

• The Swarm – Warm intros powered by relationship intelligence
• Clay – Data workflows and enrichment
• The Swarm on Product Hunt – #1 Product of the Day
• Replit, Bolt, Lovable – AI prototyping platforms
• Claude, Perplexity – AI research assistants
• David Connors on LinkedIn

🧪 Try The Swarm

• Free Chrome extension for contact insights
• API access for platform integration
• Built for sales teams, VCs, recruiters, and dealmakers

🎧 Subscribe & Join the Community

• Subscribe to the Newsletter – Weekly founder-first AI strategies
• Listen to the Podcast – Weekly founder conversations
• Join a Workshop – Monthly hands-on AI sessions

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