Sales Transformation

#605 S2 Episode 474 - WHO YOU WON & LOST: Understanding Winback Prospects on a Personal Level

Mar 21, 2023

04:34

PEOPLE COME BACK FOR PEOPLE

Collin appeared in various shows in the past weeks to discuss personality-based selling. Today, we are switching up as Collin jumps into The Winback Marketing Podcast with Dan Pfister.

In this episode, Collin discusses how you can use personality insights as a means of having a stronger Winback campaign by identifying personalities that you are able to win back and the ones that you don’t. Learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: WE ARE DEALING WITH PEOPLE

“I think what sales and marketing teams forget is, we're dealing with people. At the end of the day, we are dealing with people, and not all people tick the same way, so there are a lot of different ways you can use Personality Insights to better understand the people that you're in your sales process, or in your winback campaign,”

COLLIN: ANALYZING YOUR CHURN WITH PERSONALITY INSIGHTS

“You can analyze your churn. Who are we losing? And are there any patterns there with personality? Are there certain types of people that we are losing more often than others?”

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