This is episode 12 of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.

Today we’re asking what does 777 Partners, a Miami based private investment firm, see in professional British basketball?
The company has recently bought 45% of the British Basketball League for $7million, having already bought up the London Lions franchise.
This is part of a bigger move in to sports investment. 777 recently paid US$137 million for a 70 per cent in Vasco da Gama, which values the Brazilian club at US$333m, following on from other investments in La Liga club Sevilla and Serie A side, Genoa.

So we talk the person Lenz Balan, who is Vice President at 777 and one of the people leading their move in to sport.

Joining Lenz is Peter Hawkings, who is sports investment lead at Portas Consulting.

You can hear the other episodes in the Portas series by searching Unofficial Partner in your favourite podcast app or going via Apple or Spotify.

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