The Marketing Bestie Podcast with zoeunlimited when your glow up ruins you
Dec 25, 2025
The discussion kicks off with insights on Khloe Kardashian's dramatic transformation and the branding crises it sparked. Zoe highlights the tension between transparency and the heavy retouching of images, raising questions about authenticity. The critique of Khloe's Cloud Popcorn launch as a potential cash grab contrasts with her successful Good American brand. Zoe underscores the importance of relatability and emotional connection in building a brand, emphasizing that true strength lies in resilience and empathy.
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Episode notes
Branding Is External Perception
- Branding is how your future clients, employers, or partners see you, not how you see yourself.
- Zoe frames Khloe's story to show public image equals market perception and opportunities.
Saved Hundreds Of Hours With AI Editing
- Zoe shares her own content editing pain, spending 40–60 minutes per clip before switching to Opus Clip.
- She used automated tools to cut editing time from hundreds of hours to minutes.
Khloe's Early Outcast Story
- Zoe recounts Khloe's upbringing as the 'outcast' sister compared to Kim and Kourtney.
- This background explains why a dramatic glow-up became essential to her family brand.