Colin Kinner, founder and CEO of Startup Onramp, shares his expertise in persuasive pitches and entrepreneurship. He emphasizes that everyone is always pitching ideas, whether in sales or personal life. The conversation uncovers how neuroscience affects audience perception and offers techniques for crafting engaging presentations. Colin discusses the importance of clarity and preparation, plus cultural nuances in communication. His insights are a treasure trove for anyone looking to master the art of persuasion in their pitches.
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insights INSIGHT
Pitch Is Storytelling Start
A pitch is essentially telling a story to start a conversation, not a hard sell to secure investment instantly.
The goal is to spark enough interest for the audience to want to learn more, not to overwhelm them with details.
volunteer_activism ADVICE
Test Pitch With Fresh Audience
Practice your pitch with a test audience unfamiliar with your content to ensure clarity.
Ask them to explain your business back to you to identify misunderstandings and improve your message.
volunteer_activism ADVICE
Practice One Hour Per Minute
Spend one hour practicing for every minute of an important presentation.
Practice by knowing your key points well enough to discuss them in any order and improvise.
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Running Lean by Diana L. Sharples is a poignant young adult novel that explores the complex lives of two high schoolers, Calvin and Stacey. Stacey struggles with body image issues and past traumas, while Calvin grapples with grief over his brother's death. The story delves into their deep emotional struggles and the challenges of their relationship. It addresses serious issues like anorexia and the pressures of societal beauty standards.
Step into episode sixty-eight of The Presentation Boss Podcast. Life's a pitch. And today's guest knows a thing or two about the art and science of the successful pitch. Sure, we've all seen the TV shows, trying to secure squillions of investment for a new business. But Colin Kinner reminds us that we are always pitching ideas. Whether we're in sales, in a family or in a corporate team. Heck, you may even be pitching your side-hustle business! And that's why you should listen to this episode.
Kate and Thomas have a great conversation with Colin who specialises not just in this aspect of entrepreneurship but also has a deep understanding of presentations too. They all learn something from this episode from practice techniques, to neuroscience and how direct we should be asking for what we want. If you ever need to share your ideas, don't miss this episode!
About Our Guest
Colin Kinner is the founder and CEO of Startup Onramp, a training and mentoring program for startup founders. Over the last fifteen years he has worked with over 300 startup teams, helping them to launch and grow globally scalable companies. He is a regular speaker on the topic of high-impact entrepreneurship, and has advised corporates and governments on entrepreneurship and innovation programs.
Colin is also an experienced educator. He has trained hundreds of emerging entrepreneurs and is a strong believer that delivering convincing presentations is a skill anyone can learn. In his work with startups, Colin focuses on creating compelling pitches, ensuring that founders can communicate their company's value proposition to customers, investors, employees and the media.
What You'll Learn
• What exactly is a pitch; and how is it designed to persuade
• Where the pitch for an idea exists within a conversation
• How to ask yourself the right questions to put together your best pitch
• The main purpose and structure of a pitch
• Exactly what Colin believes makes the difference between an average and an awesome pitch
• A brilliant rehearsal method to ensure you internalise what you want to communicate
• The differences in proposals depending on culture, and what we can learn from others
• Some neuroscience around internal BS detectors and navigating your truth
• The power of showing your presentation to lookalike audiences, and what you should get from them
Mentioned In The Show
• Colin Kinner's Startup Onramp
Resources and Links
• Email us: podcast@presentationboss.com.au
• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/
• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/
• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/
• Presentation Boss on Facebook: https://www.facebook.com/presentationboss/
• Presentation Boss on LinkedIn: https://www.linkedin.com/company/presentation-boss
The Presentation Boss Podcast 