The MetalSucks Podcast #563 - Sean Harmanis (Make Them Suffer)
Nov 4, 2024
Sean Harmanis, the dynamic frontman of Make Them Suffer, dives into the band's highly anticipated self-titled album. He reveals how the new record feels like a hits collection and discusses their intense touring schedule. Explore their creative rebranding through striking music videos inspired by Akira and Magic The Gathering. Sean highlights the importance of deadlines in their songwriting process while cheekily expressing concern about his bandmates’ caffeine habits. Plus, insight into their single 'Doomswitch' and the exciting journey ahead!
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Singles Strategy For Streaming Visibility
- Make Them Suffer used a steady single-release strategy to stay visible in streaming-era playlists and algorithms.
- Sean says the approach also kept fans engaged while the band wrote slowly between tours.
Small Tour Reignited Momentum
- During the post-lockdown restart the band booked a small Australian tour to test demand and sold it out, which reignited their momentum.
- Sean credits the Doom Switch single with showing the band people still cared and fueling nonstop touring since 2022.
Timing Multiplied Exposure
- Luck and timing amplified exposure: Doom Switch dropped a month before joining Bad Omens' North America run.
- Sean says that sequence exposed the band to receptive new audiences and boosted merch and buzz.