GTM & ABM Experts, Kelly Hopping and John Eitel Discuss Yes It's Your Fault

https://blog.thesaleswhisperer.com/p/its-your-fault

 

00:00 The Challenge of Sales and Marketing Alignment

03:13 The Role of Location in Alignment Efforts

26:56 The Impact of Brand Advertising and Lead Generation

31:27 Challenges of Modern Prospecting Methods

36:03 Sales and Marketing Alignment in the Digital Landscape

The conversation revolves around the challenges of achieving sales and marketing alignment to drive B2B growth, as discussed by Kelly Hopping and John Eitel of Demandbase. 

They explore the importance of collaboration, shared metrics, and leadership in fostering alignment. The use of AI in marketing and sales strategies is also highlighted, along with the impact of remote work on alignment and communication. The conversation delves into the practical aspects of account-based marketing and the role of technology in targeting the right audience. The conversation covers topics related to advertising, lead generation, personalized outreach, and the changing landscape of sales and marketing. 

It delves into the impact of brand advertising, the effectiveness of targeted ads, the importance of personalized outreach, and the challenges of modern prospecting methods. The conversation also explores the evolution of sales and marketing alignment, the role of account-based marketing, and the need for human connection in a digital world.

Takeaways

Success in entrepreneurship requires discipline, perseverance, and the ability to learn from failures.

Pivoting and adapting to market needs is crucial for the growth and success of a business.

Transparency and open communication are essential in building trust with customers and employees.

Imposter syndrome is common among entrepreneurs, but pushing through the hard days is what separates successful entrepreneurs from others. Focus on small, incremental steps to build a business from scratch

Provide just enough help to overcome obstacles

Be willing to do the boring tasks that are necessary for success

Hire a virtual assistant to free up time for strategic work

Outsource tasks to maximize efficiency

Enjoy the journey and celebrate milestones along the way

 

Market like you mean it.

Now go sell something.

 

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