The Liquid Lunch Project From Paperwork to Purpose: Launching a Nonprofit the Right Way
What if nonprofits could actually deliver 85% of donations straight to the mission, and ditch the admin sludge that holds them back?
In this episode, Matt and Luigi sit down with impact strategist Missy Mastel (CPA, CGMA), founder of Masstel Consulting. They unpack how nonprofits (and even for-profits) can streamline operations, leverage AI, and build purpose-driven cultures. Highlights include administrative hacks, fundraising wisdom, and how social-good strategies attract both donors and top talent.
Here’s what you’ll learn:
✅ How nonprofits evolved from Roman corporations to IRS tax code heroes ✅ Why 85% of donations should hit the mission—and how Missy makes that happen ✅ The real difference between nonprofits, foundations, and B Corps ✅ How to fast-track your 501(c)(3) approval—and avoid rookie mistakes ✅ Why corporations like Subaru and Rolex use impact as a marketing play ✅ How younger donors give monthly on autopilot—and why that’s gold ✅ The secret to landing big-name donors: talk to the marketing team, not the CEO ✅ What a “triple bottom line” really means—and why your org needs it to stay relevant ✅ Estate planning, charitable trusts, and how Boomers are making peace with the planet
Who is Missy?
Missy S. Mastel, CPA, CGMA, is the founder and principal at Masstel Consulting. She streamlines nonprofit admin, accounting, fundraising, board development, and AI automation, so mission folks can actually do the good. Author of Generation Giving Back, and creator of ImpactNonprofits.co, a matchmaking database connecting nonprofits and for-profit partners.
🎧 Why Should You Listen?
Ready to stop admin roadblocks and fuel your impact engine? Tune in to learn how to make your nonprofit—or mission-driven business—operate lean, launch with confidence, and tap into giving that sticks.
Favorite Quote:
"The perfect organization is answering the workforce’s call for both purpose and profit."
Connect with Missy:
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LinkedIn (Missy): https://www.linkedin.com/in/missy-s-mastel-596751
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Company LinkedIn: https://www.linkedin.com/company/mass-tel-communications/about
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Website: masstel.com
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Connect with us on Instagram: ➡️ @matthew.r.meehan➡️ @luigi_rosabianca, ➡️ https://www.instagram.com/theliquidlunchproject/