AI & The Future of Coaching
What Can Be Replaced, and What Never Will
Artificial Intelligence is changing the landscape of every creative and human profession, including coaching. In this solo episode, Phil Goddard explores what AI can already do better than most humans, and where its reach will always end. Phil also takes a more intimate look at what those two letters, AI, might also come to mean for the coaching world.
This isn’t a debate about technology; it’s an inquiry into what makes coaching truly human: presence, curiosity, and love.
Phil takes listeners on a reflective, grounded journey through the evolving world of creation and connection, inviting both coaches and clients to return to the essence of what real transformation is built upon.
In this episode Phil shares:
• What aspects of the coaching industry are most at risk from automation
• The irreplaceable qualities that keep real coaching alive
• Why curiosity is the true heartbeat of transformation
• How creativity loses soul when it becomes mechanical
• What the future of meaningful human work might look like
• If you’re a coach: this episode invites you to rediscover your depth, to shift from performance to presence, and to build your work around what no machine can replicate.
• If you’re a coaching client: it offers clarity on what genuine coaching feels like, how to recognise when a conversation is alive, real, and transformative, and not formulaic.
This is a meditation on where technology ends, and where humanity begins.