In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.

Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.

We talk about:

Michael's agency: Johnson Banks

The Shelter rebrand

Michael's book: Branding in 5 and a half steps

How to move beyond jargon and talk about strategy

The difference between being a strategist and being a designer

How to inspire creative directions

How design can affect the strategy

Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.

Where do idea's come from?

A german stage and a series of penis pictures by Erik Kessels

Michael's talk at typo Berlin

Why you need to try something weirder

How you can present design options

Why you need to learn how to write

Tone of voice and messaging

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Michael Johnson - Branding with purpose