How a Government advice video on 'moving back home' went viral for all the wrong reasons

The Department of Housing is an unexpected source of top tips for young adults on how to behave. “Help out around the house”, it advises, “Set house rules” and “Communicate with your family”.

All generally sound advice but widely perceived as tone deaf as it is in an information campaign aimed at young people forced to move back into their family homes, to once again sleep in their childhood bedrooms.

The housing crisis with its high rents and lack of choice has meant many young people stay living with their parents for far longer than they want. The average age for Irish people to leave the family home is 28.

The video, created by youth group SpunOut for the Housing Agency, has sparked negative responses from online commentators and Opposition politicians.

Irish Times political correspondent Jack Horgan-Jones explains why the messaging fell so flat and how the controversy is playing out in Leinster House.

Presented by Bernice Harrison. Produced by Suzanne Brennan. 

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