

Avoiding Amenity Soup with Michael Chang
10 snips Jul 2, 2025
Michael Chang, a seasoned short-term rental investor, manages 38 properties across diverse locations like Philadelphia and the Smoky Mountains. He shares insights on leveraging technology and virtual assistant teams for efficient property management. Michael discusses the importance of providing quality amenities and differentiating guest experiences in today's competitive market. He also dives into strategic investments, addressing how to balance property upgrades with financial fundamentals and the evolving dynamics of the rental landscape.
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Scale Rentals with Tech and Team
- Build a remote team with the right technology and processes to scale short-term rentals efficiently.
- Use VAs and cleaners effectively to manage properties without turning it into a full-time job.
Mentorship Transformed by AI
- Michael helped a mentee improve his short-term rental business by implementing an AI bot and using a VA.
- This drastically improved his work-life balance and reduced his stress.
Successful New Catskills Launch
- Michael’s new Catskills property launched at Labor Day with slightly under target pricing to build reviews.
- Early results show a 22% cash on cash return and strong market validation.