Strategic Recruitment and Marketing in Healthcare with Alysha Davis
In this episode, Cole from the American Journal of Healthcare Strategy interviews Alysha Davis, a communications manager at Wellspan Health. Alysha shares her extensive career journey from journalism to healthcare communications, recruitment, and marketing. She discusses various innovative recruitment strategies she has implemented at Wellspan, including targeted campaigns and creative outreach methods. Alysha also offers valuable advice for smaller healthcare organizations on how to effectively compete with larger systems. The conversation highlights the importance of flexibility, planning, and the supportive culture at Wellspan that enables creative solutions in recruitment and marketing.
The Strategy of Health