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Aliza Licht, Founder of Leave Your Mark Consultancy, shares insights on making a good first impression, the art of asking questions, and the role of personal branding. She discusses the principles of storytelling, building a personal brand, and diversifying online presence. The chapter also highlights common mistakes on LinkedIn and in meetings.
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Quick takeaways
- First impressions should focus on asking questions and showing genuine interest in the other person, rather than launching into an elevator pitch.
- Personal branding involves establishing individual brand equity, diversifying platforms, and being active on LinkedIn while adapting to changing platform priorities.
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The Importance of First Impressions
In the podcast, Eliza Licht, founder of Leave Your Mark consultancy, emphasizes the significance of first impressions. She suggests that instead of launching into an elevator pitch, it is more engaging to ask questions and show genuine interest in the other person. Licht believes that personal branding is not just about online presence but also encompasses executive presence and social capital. She advises professionals to establish their own brand equity, separate from their employer, and diversify their platforms to mitigate risks.
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Listen to the best highlights from the podcasts you love and dive into the full episode