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The Hustle Daily Show
In the battle for restaurant reservations, it’s diners vs. bots
Oct 31, 2023
Struggling to get a dinner reservation? Bots are snatching them up instantly, leading to a less fun restaurant experience. The podcast explores the issue of bots stealing reservations, along with solutions like Dorsha. They also discuss the evolution of reservation systems and the potential for a marketplace for fine dining.
14:22
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Quick takeaways
- Bots are snatching up restaurant reservations, leading to the rise of reservation resale sites and causing losses for both diners and restaurants.
- The high demand for fine dining experiences, driven by the desire for novelty and prestige, has fueled the use of bots to secure reservations and resell them at exorbitant prices.
Deep dives
The Challenge of Booking Restaurant Reservations
Restaurant reservations are becoming increasingly difficult to secure, with bots used to snatch up reservations as soon as they are posted. This trend, similar to snagging in-demand concert tickets, has led to the rise of reservation resale sites, where users can buy and sell reservations. Some sites have made millions in revenue from this practice. However, this situation is detrimental to both diners and restaurants. Empty tables and bounced credit cards result in losses for establishments. In response, some services require a minimum spend to book reservations, ensuring paying customers are guaranteed. The industry may see a shift toward these models to combat the issue and maintain their bottom line.
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