Crafting your value proposition into an irresistible offer is not an easy task. Andrew Jacoby, entrepreneur and visionary behind Growth Era, a thriving outbound sales company, knows this all too well.
Andrew shares his journey, highlighting the pivotal role of Sales Development Representatives (SDRs) in driving business success.
Discover the power of focusing on what you know best and building a business around recurring services as Andrew unveils the concept of risk reversal and its impact on skyrocketing conversion rates.
From navigating the challenges of educating a market to the transition from CEO to operator, Andrew offers practical strategies for building a robust team and fostering deep community connections amidst a nomadic lifestyle.
Tune in as Andrew delves into the core values of moral fiber and virtue in business, underscoring the true essence of freedom and happiness.
Whether you're an aspiring entrepreneur or seasoned business leader, this episode promises a wealth of wisdom to elevate your sales game.

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Chapters
● (00:00:47) Introduction and Background
● (00:04:19) Growth Era: Company Overview
● (00:04:47) Andrew's Sales Background
● (00:07:29) Challenges and Successes in Outbound Sales
● (00:10:29) Understanding SDRs and Their Role
● (00:12:14) Types of Businesses that Benefit from SDRs
● (00:16:59) Developing an Attractive Offer
● (00:18:15) Growth Era's Business Model
● (00:19:37) Finding Success in Familiar Territory
● (00:23:55) The Importance of Serving People
● (00:25:04) Pricing and Confidence
● (00:25:44) Choosing Between Being an Operator and a CEO
● (00:26:43) Knowing When a Company is Ready for Adults
● (00:29:45) Deep Work and Problem Solving
● (00:32:49) The Nomad Lifestyle
● (00:35:34) The Importance of Community
● (00:38:18) The Pursuit of Virtue and Love
● (00:39:42) The True Meaning of Freedom and Happiness

Links:

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

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