Creator Lab - interviews with entrepreneurs and startup founders Sam Parr, The Hustle // Paid Newsletters, Copywriting + The Future of New Media
24 snips
Oct 14, 2020 
AI Snips
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Episode notes
Niche B2B Newsletter
- Identify industries with high total addressable market (TAM) and buying power, but low competition.
- Focus on the business side of niche markets, like cricket sponsorships, rather than the fan base.
Bootstrapping Writers
- When bootstrapping, start by writing content yourself if possible or hire affordable writers.
- Use LinkedIn to find reporters from larger media companies and offer per-article payments.
Measuring Newsletter Success
- Measuring open rates, NPS (Net Promoter Score), and direct customer feedback helps assess newsletter effectiveness.
- Focus on understanding the underlying needs driving customer requests, not just their surface-level suggestions.