The fundamental thing to understand is that being a creator is not a normal job. Being able to create high-quality content, talk about products in interesting ways, and influence people to take an action - that's a skill set that the vast majority of people will never be able to do.

— Justin Moore

This week Sachit (@sachitgupta) chats with Justin Moore (@justinmooretfam) who is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.

Along with his wife April, he has been a full-time creator for over 8 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that has helped other creators earn an additional $3M.

Find the show notes of the episode here - https://www.creators.show

Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter.

Do you want to learn how to make a living as a creator? Check out the CreatorsMBA.

(01:47) - Justin’s early years buying and selling art

(08:05) - The connection between selling art and supporting creators

(08:52) - How he went from selling art to creator to sponsorship coach

(12:40) - The big mindset shift from their first paid YouTube partnership

(15:04) - His operational evolution as a creator after the first paid collaboration

(17:25) - Other mindset shifts from first paid engagement

(19:42) - Rookie mistakes that most creators make

(22:28) - Why he started sending brand deals for creators to his newsletter

(26:54) - How sponsorships should fit into a creator business

(29:54) - What they make now and their journey of growth

(32:47) - Amazon Live and what they are doing right

(35:15) - Amazon’s approach to creators and how it’s different from other platforms

(37:39) - The mindset you need before you go talk to sponsors

(43:15) - How to negotiate with brands

(50:05) - Live example: how to decide what to charge brands

(56:17) - Live Example: how to reach brands and pitch them

(01:01:30) - The first time Justin and April pitched packages to a brand

(01:07:02) - Building long-term relationships with brands

(01:11:29) - How you can reach out to brands

(01:15:29) - How to balance between being a creator x consultant for brands

(01:17:07) - Big mistakes creators should watch out for when pitching

(01:20:04) - How to think about exclusivity, paid media, and other ways you can charge brands

(01:34:09) - Building and portraying confidence as a creator

(1:37:31) - From pitching to getting paid

(1:43:55) - Other mindset shifts to fine-tune yourself

(1:46:59) - Three books that impacted his life the most

(01:47:51) - One person Justin would like to thank

(1:51:24) - His big 5-year goal and why he wants to help creators