144: How KADO Networks is Winning in Niche Markets

Welcome to another episode of the Scaling Secret Podcast! In this engaging episode, we dive deep into the world of niche markets, innovative growth strategies, and the transformative power of digital solutions with Patricia Recarte, co-founder of Kado Networks. 🛠️ Key Topics Covered: - Tapping into Niche Markets: Discover how focusing on localized languages and specific international markets can uncover larger market potentials. - Organic Growth Strategies: Learn about the transition from traditional marketing to organic growth through product engagement and customer referrals. - Cost Control and Optimization: Understand the importance of micro-testing across different channels to refine marketing and advertising efforts. - Customer-Centric Product Development: Hear about the significant changes Kado made to its product features based on direct user feedback. - Resilience and Perseverance: Insights into the unyielding resilience required to overcome challenges and achieve business success. 💡 Special Insights from Patricia Recarte: - The story behind Kado Networks and the inefficiency of paper business cards that inspired a digital solution. - The journey through fundraising challenges and operational pivots. - The targeting of niche markets in Europe and the development of a comprehensive digital business card and relationship management solution. - The launch of reward programs and influencer partnerships to boost user acquisition. 🎯 Target Audience: Kado Networks is a pivotal tool for professionals in client-facing roles across various industries such as pharmaceutical, real estate, automobile, and energy sectors. This episode is a must-watch for 'big-time networkers' looking to streamline their networking, follow-ups, and organizational processes. 📈 Learn from the Experts: - How to leverage customer referrals and member-get-member strategies for organic growth. - Effective time management and organization tips, including the use of tools like Motion for task and project management. 🌐 Explore Kado Networks: Visit [kadonetworks. com](https://www.kadonetworks.com) to discover the app and implementation insights shared by Patricia Recarte.