The PR Week The PR Week: 8.24.2023 - Catherine Frymark, Mattel
Women have been the cultural force driving this summer, and none more than Barbie — with apologies to Beyonce and Taylor Swift. So who better to join the podcast than Catherine Frymark, EVP of corporate communications at Barbie parent company Mattel.
She talks about the pinkest summer on record, how her company is transforming intellectual property into blockbuster box office hits and when Mattel knew it had a major cultural event in the making.
Plus the biggest marketing and communications news of the week, including PRWeek’s 40 Under 40 list, Enero earnings, Erin Gentry’s move to Acronym, and big changes at X and Threads.
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