Over the past six years, Placer.ai has evolved into an essential tool for real estate professionals seeking location data and insights.

Ethan Chernofsky, SVP of Marketing at Placer.ai, joins Kevin Kessinger, President and COO of Trademark, to discuss data in detail.

Their conversation covers the nuances of data collection, like what makes it effective and how we should question it. Plus, what the numbers reveal about retail's future.

Episode Highlights:

· The fascinating comeback of top-tier malls and its broader implications

· Insights from the Placer 100 Index: Metrics from top retailers

· Challenging the "death of the office" claim and current trends in commercial spaces, like movie theaters and malls

· Driving experiential retail forward: Leveraging proptech and digital out-of-home technology to enhance shopping center value

· Placer.ai’s meticulous approach to data validation

Subscribe to "Leaning In" for more insightful discussions with industry leaders, keeping you at the forefront of real estate developments.

Links:

⁠Trademark Property⁠

⁠Placer.ai

Kevin on LinkedIn

Ethan on Linkedin Topics:

(00:00:00) - Intro

(00:01:16) - Ethan’s background and how Placer has evolved

(00:04:42) - Retail traffic patterns in 2024

(00:10:21) - The Placer 100 Index

(00:13:29) - Office trends in 2024

(00:17:20) - Movie theatre trends

(00:20:54) - Migration hot spots

(00:24:49) - Mobile data developments

(00:26:24) - Placer’s AI advancements

(00:30:51) - Predictive analytics

(00:32:11) - How data can be used to develop or redevelop properties

(00:36:35) - Proptech advancements

(00:40:16) - Charitable work

(00:42:30) - Closing thoughts

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