How to launch a new magazine in the time of coronavirus

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he’s joined by Simon Farrell-Green, founder of Here magazine.

This podcast has always had a special interest in the ways people have managed to keep making things happen in business while the world seems to be falling apart around them. This week’s guest did just that when he crowdfunded and launched a new magazine title during a time of supreme uncertainty, when magazines were effectively banned in New Zealand.

Simon Farrell-Green will be familiar to many listeners from his years of food reviews and feature writing for Metro, bfm, Eat Here Now, Kia Ora and as editor of Home. When Home’s publisher Bauer Media folded in the early days of the Covid-19 pandemic, Simon wasted little time in launching a new title of his own, with the backing of a successful Boosted campaign.

The magazine, Here, is a colourful and fun celebration of the magazine format that acts as a time capsule of design and these times. With the second issue out now, Simon joined Business is Boring to talk about the journey.

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