John Branca was tasked by his client, Michael Jackson, to buy the Beatles’ catalog. Jackson’s instructions: “under any circumstances, do not lose this catalog, but do not overpay and don’t over-negotiate.” To pull this off, Branca was soon embroiled in a fierce competition against record companies and individuals such as Richard Branson who also craved this musical prize. Ultimately, John Branca must negotiate with its then-owner, ruthless Australian billionaire, Robert Holmes á Court, who frequently made reference to how the clever North Vietnamese bested the vastly stronger Americans. Via tactics that have broader implications for other negotiators, Branca was able to pull off this deal for a much lower price than offered by others and parlay it into an unprecedentedly lucrative joint venture for Jackson with Sony.

About the Podcast:

From Disney’s acquisition of Pixar, to trade agreements with China, pivotal Blackstone deals, and the peaceful end of apartheid in South Africa, landmark agreements are often spearheaded by savvy negotiators who employ winning strategies and tactics.

I’m Jim Sebenius, your host for Dealcraft. For decades, I've practiced, researched, advised high-level clients, and taught effective approaches to complex negotiations. These experiences led me to create Dealcraft. I welcome you to join me each week as I share fascinating deal stories and distill practical insights for listeners to apply in their own toughest negotiations.

Host: Jim Sebenius

Co-Producers: Alex Green and Avery Moore Kloss

Outreach: Podglomerate

Materials courtesy of the American Secretaries of State Program, a joint effort of the Program on Negotiation at Harvard Law School, the Program on the Future of Diplomacy at Harvard Kennedy School, and Harvard Business School. Copyright © President and Fellows of Harvard College.

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