100 True Fans

It’s becoming more and more difficult to build a huge online audience but, thankfully, success
isn’t always correlated with size. If you can create a high-ticket program that just 100 people
are willing to pay for, you already have a successful business! But those high-ticket programs
don’t materialize overnight and in this episode, we are going to be discussing the four key
components of a $1000+ offering that can sustain your business in the long term. These four
components are: premium content, tangible value, accountability, and access, recognition, and
status. This episode is based on a very influential thought piece in the creator economy, and
after listening to it, you will understand why you don’t need millions (or even thousands) of
people in your audience to thrive!

Key Points From This Episode:
• The benefits of having an expensive offer
• Debunking the common myth about cheaper offerings
• The challenges of building an audience online.
• How to ensure your content has no close substitutes (and why this is important).
• What it takes to deliver tangible value to your audience.
• How our program, The Luminaries, has evolved over time and what it is going to look like in
the future.
• Our thoughts on access, recognition, and status in high-ticket programs.
• The mindset you need to be able to successfully sell a high-ticket offering.
• Joys and hustles for the week.

This episode originally aired in April.