Central Air Deciding to Win, with Liam Kerr
26 snips
Oct 29, 2025 
Liam Kerr, co-founder of Welcome and co-author of 'Deciding to Win,' dives into strategies for modernizing the Democratic Party. He discusses the importance of building local candidate brands to create a centrist identity. Kerr argues against rapid rebranding efforts, emphasizing the need for credible, long-term strategies. The conversation also touches on the primary system's challenges for centrists and offers insights from Argentina's economic reforms. Tune in for a blend of political strategy and intriguing case studies on party image!
AI Snips
Chapters
Transcript
Episode notes
Operationalizing A Win-First Strategy
- The "Deciding to Win" report urges Democrats to build a pragmatic, voter-focused brand prioritizing pocketbook issues.
- Liam Kerr argues winning requires operational organizing and contests in Trump-won districts to reshape perception.
Target Trump-Won House Districts
- Focus resources on Trump-won House districts and build candidate brands larger than the D in parentheses.
- Win local contests to gain the high ground and blunt left-wing attacks, says Liam Kerr.
Win Locally To Shift National Brand
- Internal left-right fights matter, but beating Republicans requires fielding credible, locally resonant candidates.
- Kerr: fighting the left alone won't change national perception; winning in red districts will.