The TrustMakers Allstate CEO Tom Wilson on Creating Trust Through Community
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Oct 1, 2025 
Tom Wilson, Chair, President, and CEO of Allstate, shares insights on the evolving concept of trust, highlighting the shift from national institutions to local communities. He discusses how Allstate's initiatives foster neighborly connections and the significance of community engagement. Tom emphasizes that optimism drives trust and risk-taking, and addresses the impact of AI on jobs. He advocates for businesses to balance shareholder responsibilities with societal contributions, arguing for corporate leadership that prioritizes community improvement.
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Trust Is The Foundation Of Business
- Trust underpins all four business responsibilities: customers, shareholders, employees, and communities.
- Tom Wilson says a declining trust environment harms companies because people must trust firms to be there when things go wrong.
Trust Has Gone Local
- Trust has shifted from national institutions to local relationships like neighbors and schools.
- Wilson and Edelman argue rebuilding trust must start at the community level to be effective.
Invest Deeply In Community Work
- Go deep in communities rather than surface-level volunteer acts to build meaningful relationships.
- Wilson recommends selecting communities and investing time to understand disagreements and build commonality.