Becoming Master of The Emotion-Coaster

Currently, neuroscience is a hot topic. But is it important for you as a leader to understand it? Do you require a Ph.D. in neuroscience to use it? The answer: As a leader, understanding neuroscience is invaluable. Neuroscience can, however, be applied to your leadership without a Ph.D. We live in an age of social media that is a firehose of information; it's easy to feel overwhelmed and shut down by it all. The key is to be able to take in vast amounts of information, filter, and distill it in a manner that makes sense to your people.

Our guest for the next two episodes is Jeff Bloomfield. Jeff is the founder and CEO of BrainTrust. He's the bestselling business author of NeuroSelling® and Story-Based Selling. Jeff specializes in taking the science of decision-making and leveraging it to help us be more effective and impactful in our customer conversations. Jeff has been featured in Sales & Marketing Management Magazine and in Forbes.