Is great customer service the secret to growing your business?

Rising customer acquisition costs mean securing happy, returning customers is more crucial than ever. A key player in retaining customers and transforming them from one-time buyers into brand fans is customer service.

In this episode of The Opportunity Podcast, we’re joined by Nicole Baqai to discuss how to create customer service experiences that translate into business results.

Nicole is the Senior Strategic Partnerships Manager at Gorgias, a full suite customer service solution for eCommerce entrepreneurs, and shares some keen insights into the relationship between customer service and generating more sales and greater ROI. She also talks about optimizing, automating, and personalizing your communication to make customer service your greatest marketing tactic.