Blamo! PATREON PREVIEW - Die, Workwear! - Jacob Hurwitz of American Trench
Apr 10, 2025
Jacob Hurwitz, the founder of American Trench, dives into the journey of building a brand dedicated to American manufacturing. He discusses the origins of his company and what 'American made' truly means. Hurwitz shares insights on the art of yarn combing and the significance of skilled craftsmanship. The conversation also touches on the cost breakdown of American-made clothing versus fast fashion, shedding light on the challenges small brands face. Plus, a humorous mix-up involving iconic trench coat history adds a light-hearted touch!
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Inspiration from London Trench Coats
- Jacob's trip to London discovering Aqua Scutum trench coats inspired him deeply.
- Buying a vintage UK-made coat sparked his idea to revive American trench coat manufacturing.
Launching Sock Manufacturing
- Jacob researched and called various American sock factories to find partners.
- He launched with seven sock styles, having learned the intricacies from factory owners.
Shift to Premium Manufacturing
- U.S. hosiery manufacturing shifted toward higher-end niche products post-NAFTA.
- Competing on premium quality and materials sustains domestic factories despite global pressure.