SportsPro managing director Nick Meacham heads up another entry from the SportsPro Insider Series, speaking to Rufus Hack, chief operating officer of golf's European Tour and Ryder Cup, and Charlotte Offord, UK senior marketing director at the NFL (4.04).
They lay out approaches to developing an international media strategy, discuss the balance between OTT and linear options, explain the importance of original digital content and best practice in pricing, and run through other topics from the NFL Game Pass to Golf TV and plenty in between.
