App Store Optimization is often discussed as a key component in app scaling strategies. In this episode, we see why this isn’t really the best way to grow an app. Shamanth also highlights that the difference in search behaviours on Google vs. an app store is what led to ASO taking a backseat in his methods.

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Note: As you may have seen, the second cohort of our workshop series, Mobile Growth Lab is now open for enrolment.

In our last cohort, we had 40+ growth marketers, leaders and practitioners join in our live sessions to learn how to prep for the impending IDFA changes - this edition helps you build a strategy based on the realities of ATT and a post-identifier world.

The workshop also features guest sessions by our superstar guest mentors Aurora Klaeboe Berg, Thomas Petit, Matej Lancaric, Paula Neves and Maor Sadra. Go here to sign up: mobilegrowthlab.com

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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/app-store-optimization-is-not-a-strategy-for-scaling-growth/

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