Designed this way Sneha Sankar | Brand Experience Design • Graphic Design
Apr 10, 2021
Sneha Sankar, a talented designer and former Creative Lead at Unacademy, discusses her journey from aspiring architect to graphic designer. She illuminates her unique experiences at the National Institute of Design and the challenges of design education. Sneha shares insights on personal branding, practical tips for building an online presence, and the importance of creating a community around design. She also introduces her whimsical typography newsletter, Tip Top Type Tips, aiming to make type history accessible and enjoyable.
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Playing Cricket With Her Mother
- Sneha played on the UAE youth women's cricket team and once did a player-of-the-match interview that resurfaces online.
- She shared the unique experience of playing alongside her mother and being featured together in the papers.
The Collapsing Paper Test
- Sneha describes an NID studio test where she built a paper bottle holder that worked but collapsed when she left the desk.
- The collapse felt devastating but jurors had seen it work, which ultimately reassured her outcome.
Designing Low Local In Delhi
- Sneha interned at the StruckBy studio and worked on Low Local, a project celebrating Delhi street vendors without gentrifying them.
- She focused on simple branding that helped people spot vendors, while others later built geographic tools to find stalls.
