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The Josh Boone Show

#16: Kenda Macdonald – Tequila, Psychology & More Tequila

Jan 21, 2022
03:35:32

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Today Josh talks with Kenda Macdonald about marketing, trauma, cognitive biases, and the state of American culture over a copious amount of whiskey and tequila.

Kenda is an international public speaker, a multi-award-winning entrepreneur, and the author of the best-selling book "Hack the Buyer Brain."

She is the founder and CEO of Automation Ninjas, a world-class, award-winning agency specializing in behavioral marketing automation.

With a degree in Forensic Psychology from the University of London, she operates at the unique intersection of marketing, neuroscience, and buyer psychology.


Some of the topics we dove into are:

  • The beauty and harsh realities of small businesses.
  • Cultivating and crafting great experiences.
  • Consumer purchasing and evolution of the brain.
  • Imposter syndrome, forensic psychology, stereotyping, and behavioral patterns.
  • ADHD, childhood trauma, self-worth, suicide attempts, and the treadmill of overachieving.
  • American culture, gun rights, the rise of conspiracy theories, Trump, and tribalism.
  • Propaganda, disinformation, and institutional gaslighting.
  • And lots, lots more.


Connect with Kenda:


Music by Kirby Johnston – check out his band Aldaraia on Spotify

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