In this episode of the Main Street Business Podcast, Mark J. Kohler and Mat Sorensen explain how to create a comprehensive, actionable plan for the year ahead. They discuss the value of aligning your goals with a long-term vision and offer tips for making measurable progress while staying flexible enough to adapt as needed.

Here are some of the highlights:

Mark and Mat emphasizes the importance of having a strategic plan that can lay the foundation for the next 10 years ahead.
Mat discusses the need for setting realistic goals and breaking them down into manageable objectives.
Mark explains and breaks down the concept of SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound.
Real-world example of how to set objectives for increasing sales, including strategies like getting more leads and converting leads better.
How to address personal issues that may be affecting business performance, such as health or family problems.
Mat suggests involving the leadership team in the execution of the strategic plan to ensure buy-in and accountability.
Mark advises writing down the strategic plan and carrying it around to review regularly.

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